A constant shift in seasonal items, a steady release of capsule collections, and a rich heritage of print making, imagery became first and foremost in design considerations.
Role
UI Design
Project
eCommerce
Emilio Pucci
Giving space to a designer synonymous with patterns and colour.
Emilio
Pucci
Pucci
Although wanting to have an easily shoppable site, Emilio Pucci instore experiences are important to customer relations. Including a booking feature site wide allows for more connection between brand and consumer.
Harking to the array of colours used across patterns by Emilio Pucci, the navigation was given varying colourful backgrounds that can change seasonally.
Keeping print at the forefront meant its inclusion in search and product filters, giving the consumer visual cues as to what they may wish to search for.
An editorialised style was given to product pages, allowing for close up details of the kaleidoscope of patterns.
